The days of clarity are over. In the past, there were few agency models. You either belonged to a large agency group or were owner-managed. You were either focused on full-service or were a specialized provider. You earned money through framework agreements or project business. Future agency models will operate across a much broader spectrum.
In the future, agencies must above all be flexible, innovative, and networked. They will use different working methods, organize themselves differently, and earn money differently. They need flexible working methods, networked organizational structures, and innovative business models.
NEW WORKING METHODS: MORE AGILE, LEANER, MORE OPEN, MORE COLLABORATIVE, MORE PLAYFUL,…