The online auction house presents its product diversity to the public for the first time in the “offline” world. A high-profile media event is created for this occasion. The pop-up exhibition at Cumberlandhaus, located directly on Kurfürstendamm in Berlin, is launched with a dozen VIPs who provide their personal exhibits for a charity auction.
AREA OF EXPERTISE:
Overall project management including concept, research, and acquisition of exhibits on eBay, as well as the implementation of the entire pop-up exhibition at Cumberlandhaus, including the execution of the VIP event as a press launch.