CLIENT:
Börlind – Brand Experience
Implementation of a holistic brand presence including press conference and promotional spaceANNEMARIE BÖRLIND Natural Beauty
AGENCY:
EVENT FORMAT:
The pioneer in natural cosmetics steps onto a glamorous stage. CB.e has been commissioned to implement the holistic brand presence for Annemarie Börlind at “Galeries Lafayette” and the “German Perfume Awards.” The appearance at the “DUFTSTARS” includes the creation of an exclusive “Beauty Lounge.”
To kick off the product launch at “Galeries Lafayette,” a press conference will be held, where brand ambassador Cosma Shiva Hagen will also be introduced. The product launch at Galeries Lafayette will be further staged through particularly innovative and appealing window displays, and made tangible for customers via a POS Beauty Lounge directly within the luxury department store. CB.e is responsible for the activation of the entire brand presence, including the design.
AREA OF EXPERTISE:
Overall project management including conceptual support for the kick-off press conference, all POS and window display installations at Galeries Lafayette, and the Beauty Lounge at the German Perfume Awards.
WEBLINKS:
